Powering the
Next Generation
of Customer Loyalty
Powering
the Next
Generation
of Customer
Loyalty
Traditional Reward Programs Are Not Delivering Results
"Practitioners and researchers both express mixed views on the effectiveness of loyalty programs, noting that their financial returns seldom meet expectations"
An emerging theory of loyalty program dynamics
Journal of the Academy of Marketing Sciences
“US companies spend $50 billion a year on loyalty programs...In too many cases, companies have built 'me too commodity programs"
Loyalty: is it really working for you?
McKinsey & Company
"Only 11% of loyalty programs offer personalized rewards based on a customer's purchase history"
Reinventing Loyalty Programs
McKinsey & Company
"75% of consumers say they would switch to a company with a better [loyalty] program"
Customer Loyalty Report
KPMG International
The Next Generation of Loyalty
Rewards Incentives
Rewards
Personalization
Learning AI
Dynamic Loyalty integrates seamlessly into most traditional “point” reward programs
Machine Learning AI determines the “next best” reward incentive for each customer
CRM delivers the right offer at the right time through the right channel
Leadership Team
Former Chief Marketing Officer at Caesars Entertainment and strategic growth advisor to leading consumer businesses in financial services, healthcare, hospitality, and retail - specializing in data science and marketing innovation.
Professor at Carnegie Mellon University in the Tepper School of Business and Machine Learning Department specializing in pricing strategies and marketing decision support systems.
Former business and technical executive leading innovation at progressive and prominent retailers in the US including Williams-Sonoma and Neiman Marcus specializing in personalization and analytics.
Specializes in the design and development of production A.I. systems and founding executive leader of several venture-scale organizations including FloorFound, Vertebrae, Edgecase.
Power your Rewards Today
Find out how Dynamic Loyalty Systems can increase the effectiveness of your marketing programs.
